NavySEALs.com Store Gets A Facelift

You may have already noticed our new look at the NavySEALs.com Store. I wanted to take a moment to explain why we gave it a facelift.

Following the complete overhaul of the NavySEALs.com community site, it only made sense to examine the Store and ask the same, fundamental question of ourselves as that first asked when considering the redesign of the community:

Are we providing the very best possible service to you, the NavySEALs.com Community?

In one key respect, I think we were missing the mark. You’ve heard me talk before about the profound difference the SEAL Teams made in my life and the extent to which I think the Spirit of Naval Special Warfare can make a difference in yours, regardless of your background. This same philosophy governs how we operate the NavySEALs.com Store. I don’t think we made that very clear.

Simply put, I want you to experience the “SEAL Edge” by becoming “SEAL Equipped”.

What does that mean?

To be SEAL Equipped is to enjoy the same benefits of quality gear as those enjoyed by the operators for whom it was designed. When it comes to bringing you the toughest, most dependable, tried-and-true gear, we don’t make guesses.

Why? Because Navy SEALs certainly don’t. SEALs stake their lives on their gear. Only the best can be trusted to stand up to the most extreme operating environments in the world.

No one understands that better than NavySEALs.com. We were founded by a Navy SEAL. We’re owned by a Navy SEAL. We’re operated by a Navy SEAL.

And SEALs don’t cut corners on gear. That’s why we developed the “SEAL of Approval” to denote items that were used, developed, tested, or endorsed by REAL Navy SEALs.

The SEAL of Approval means you’re getting the very best gear for your active lifestyle, without guessing.

And when you do, you’ll be supporting the families of those SEALs who have made the ultimate sacrifice. We donate 7.5% of our net profits to the Naval Special Warfare Foundation. Every purchase you make becomes a living tribute to the supreme offering these brave men made to the cause of freedom.

I hope the Store’s new look makes this philosophy clear: Experience the SEAL Edge. Get SEAL Equipped: Good for the SEALs. GREAT for you.

Kind regards,

Mark Divine
Founder and CEO
BUD/S 170